Pure Italian was born of Fabio Zellino’s love of fine Puglia extra virgin olive oil. His modest venture of shipping a few cases of premium authentic Italian extra virgin olive oil to Boston area farmer’s markets quickly evolved into a full-scale regional import business for specialty Italian products. Today, his passion for premium Italian food and beverage is reflected in our carefully curated product selection. The best chefs, restaurants and retailers in New England rely on Pure Italian to supply them with superior authentic Italian food and beverages – many of which are certified organic.

As a native of Puglia, Italy, Fabio has always had a personal connection to the land and its bounty.  His playground growing up was the area of the Tavoliere delle Puglia tableland, within the Apulia region that lies along the Country’s southeastern peninsula. This region is widely recognized as one of the most agriculturally fertile and diverse regions in the world. The Gargano Promontory that sits along the Adriatic Sea is blessed with natural conditions in which the world’s finest olives and other delicacies are grown with help from torrential rivers.